What Is AdWords?
=> AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
*What is Google AdWords ?
Google AdWords is Google's online marketing and advertising platform. You can advertise on Google search engine result pages and other partner websites by using a "keyword based" system.
Google AdWords program is based on "Pay per Click" model (PPC), so you only pay when someone clicks on your ad. Google AdWords also offers "Cost per thousand impressions" model (CPM) and site targeted advertising for text, banner and rich-media ads.
So what are the main benefits of using Google AdWords?
* using PPC yields, on average, five times stronger ROI than other online marketing channels
* you get a much more targeted traffic than using SEO or Social Media Marketing
* using PPC you brand your company while selling its offerings.
How Google AdWords Work.
Google AdWords is a bidding engine. The price of a click (CPC) is determined by number of competitors and their bidding. It was made to make money FOR GOOGLE, but if you know how it works, you can get great ROI on your campaigns.
* Ad Rank = Max CPC Bid x Quality Score
* Actual CPC = Ad Rank of the advertiser below you / Your Quality Score + $0.01
Abbreviations & Definations
* CPA (Cost Per Action) - pricing model in which an advertiser pays for specified action.
* CPC (Cost Per Click)- pricing model in which an advertiser pays for every click on the ad.
* CPM (Cost Per Mille or Impression) - pricing model in which an advertiser pays for every time his ad is displayed.
* CTR (Click-through Rate) - metric used to measure the success of an online advertising campaign. It is defined as the number of clicks divided by the number of impressions.
* ROI (Return on investment)- measure used to evaluate the efficiency of an investment.
* PPC (Pay Per Click)- pricing model in which an advertiser pays for every click on the ad.
Account size:
* 100 campaigns
* 2000 ad groups per campaign
* 2000 keywords per ad group
* 300 display ads per ad group
The structure and tips:
* Separate Search and Display Network in the beginning
* Separate your products into campaigns (carefully)
* Separate your target markets (countries and languages)
* Plan for one-time test campaigns
* Beware of the limits (100 campaigns 2000 ad groups per campaign 2000 keywords per ad group 300 display ads per ad group)
First thing you should do is plan this campaign on your computer (Word, Google Docs, Excel etc). Here is the roadmap:
* Plan the campaign structure
* Plan ad groups
* Do keyword research for one group
* Write ads
* Scale it
* Do the necessary work in AdWords
* Implement tracking
* Test
* Fine-tune.
Negative keywords:
(Negative keyword)- In pay per click advertising, negative keywords prevent your advertisements from displaying for particular keyword phrases.
Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
(Negative match)- one of the four keyword matching options that is used to describe negative keywords.
*Four Keyword matching options:
AdWords offers four keyword matching options that can be edited: broad match, phrase match, exact match, and negative match.
1. Broad Match:- When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match).
Broad Match Modifier:- This new AdWords targeting feature lets you create keywords that reach more people than phrase match and give you more control than broad match. To use the modifier, just put a plus symbol (+) directly in front of one or more words in a broad match keyword. Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant.
2. Phrase match:- A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.
3. Exact Match:- With exact match, you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword, exclusively. With exact match, your ads will appear when someone searches for your exact keyword, without any additional words before, after, or in the middle of your keyword.
4. Negative Match:- You can use negative match to prevent your ad from showing to people searching for certain terms. Your ad won't show if a search term contains the keyword term you define with a minus sign (-) prefix. Negative keywords are an especially useful way to filter out irrelevant traffic and thus prevent unwanted clicks.
Quality Score:-
Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad.
Hope this help you in anyway....!!!
=> AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
*What is Google AdWords ?
Google AdWords is Google's online marketing and advertising platform. You can advertise on Google search engine result pages and other partner websites by using a "keyword based" system.
Google AdWords program is based on "Pay per Click" model (PPC), so you only pay when someone clicks on your ad. Google AdWords also offers "Cost per thousand impressions" model (CPM) and site targeted advertising for text, banner and rich-media ads.
So what are the main benefits of using Google AdWords?
* using PPC yields, on average, five times stronger ROI than other online marketing channels
* you get a much more targeted traffic than using SEO or Social Media Marketing
* using PPC you brand your company while selling its offerings.
How Google AdWords Work.
Google AdWords is a bidding engine. The price of a click (CPC) is determined by number of competitors and their bidding. It was made to make money FOR GOOGLE, but if you know how it works, you can get great ROI on your campaigns.
* Ad Rank = Max CPC Bid x Quality Score
* Actual CPC = Ad Rank of the advertiser below you / Your Quality Score + $0.01
Abbreviations & Definations
* CPA (Cost Per Action) - pricing model in which an advertiser pays for specified action.
* CPC (Cost Per Click)- pricing model in which an advertiser pays for every click on the ad.
* CPM (Cost Per Mille or Impression) - pricing model in which an advertiser pays for every time his ad is displayed.
* CTR (Click-through Rate) - metric used to measure the success of an online advertising campaign. It is defined as the number of clicks divided by the number of impressions.
* ROI (Return on investment)- measure used to evaluate the efficiency of an investment.
* PPC (Pay Per Click)- pricing model in which an advertiser pays for every click on the ad.
Account size:
* 100 campaigns
* 2000 ad groups per campaign
* 2000 keywords per ad group
* 300 display ads per ad group
The structure and tips:
* Separate Search and Display Network in the beginning
* Separate your products into campaigns (carefully)
* Separate your target markets (countries and languages)
* Plan for one-time test campaigns
* Beware of the limits (100 campaigns 2000 ad groups per campaign 2000 keywords per ad group 300 display ads per ad group)
First thing you should do is plan this campaign on your computer (Word, Google Docs, Excel etc). Here is the roadmap:
* Plan the campaign structure
* Plan ad groups
* Do keyword research for one group
* Write ads
* Scale it
* Do the necessary work in AdWords
* Implement tracking
* Test
* Fine-tune.
Negative keywords:
(Negative keyword)- In pay per click advertising, negative keywords prevent your advertisements from displaying for particular keyword phrases.
Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
(Negative match)- one of the four keyword matching options that is used to describe negative keywords.
*Four Keyword matching options:
AdWords offers four keyword matching options that can be edited: broad match, phrase match, exact match, and negative match.
1. Broad Match:- When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match).
Broad Match Modifier:- This new AdWords targeting feature lets you create keywords that reach more people than phrase match and give you more control than broad match. To use the modifier, just put a plus symbol (+) directly in front of one or more words in a broad match keyword. Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant.
2. Phrase match:- A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.
3. Exact Match:- With exact match, you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword, exclusively. With exact match, your ads will appear when someone searches for your exact keyword, without any additional words before, after, or in the middle of your keyword.
4. Negative Match:- You can use negative match to prevent your ad from showing to people searching for certain terms. Your ad won't show if a search term contains the keyword term you define with a minus sign (-) prefix. Negative keywords are an especially useful way to filter out irrelevant traffic and thus prevent unwanted clicks.
Quality Score:-
Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad.
Hope this help you in anyway....!!!
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